Here are some of the numbers that characterize this historic ninth edition of the WDW:

• 81.000 – the three-day circuit attendance
• 90.000 square metres of space occupied inside the Misano World Circuit by WDW2016 (+80% on 2014)
• 10.000 total number of laps on the track by cars and bikes during WDW2016
• 70.000 images shot by staff photographers
• 45 hours of video shooting by staff during the three days of the event
• Participants came from 66 nations
• 159 DOC (Desmo Owners Club) present from 38 countries
• 3 hours of Rustida at the Santamonica stadium, where 80 lifeguards and 33 Ducati managers cooked piadina and sausages for the public of WDW2016
• 121 different track activities over three days
• 22 minutes was the time taken by the ‘Big Red Snake’ of Ducati bikes to get out of Misano World Circuit for the bike parade to Riccione
• 1600 participants and more than 7200 Ducati-themed tests in the three days of WDW2016 Treasure Hunt
• 72 hours of riding school: DRE Safety (with Monster 821, Monster 1200, Monster R and Hypermotard), DRE Enduro (with Multistrada 1200 Enduro), Flat Track (with Scrambler Sixty2 400)
• More than 700 test-rides made during WDW2016 with the new XDiavel and Scrambler Sixty2 400
• 9 world titles at the start of the Flat Track by TIM and the Drag Race by Shell Advance (2 x MotoGP for Stoner, 3 x WSBK for Bayliss, 3 for Capirossi, 1 for Dovizioso)
• 8 Pirelli “Diablo Rosso II” tyres worn to shreds for the burn-out at the end of the “Diavel Drag Race by Shell Advance”
• 5000 people who visited the inside of the Closed Room to see the new 2017 Ducati bikes
• 310 journalists present (170 Italian and 140 international)

Warnung: Spoiler!

The WDW online:

• Online performance (all channels) for the #worldducatiweek hashtag:
o Twitter: Reach: 5,379,417, Impressions: 27,799,302
o Instagram: Reach: 19,251,710, Impressions: 22,614,520

• WDW App used for a total duration of 3,116 hours by WDW2016 participants to follow the event, access information and take part in games and contests
• Hundreds of users conversed with the WDW BOT via Facebook Messenger
• Facebook page created exclusively for WDW2016. Numbers of people reached: 1,519,569, Impressions: 3,980,378
• Live streaming of WDW2016 events on Facebook for a total of 2 hours and 31 minutes

What happened at the WDW2016 International Village:

• Over 7.000 were involved in activities at the International Village
• 2.000 wheelies performed on a Hypermotard at the wheelie school in the German area
• 3.000 Kanji tattoos created in the Japanese area
• 60 kg fruit used to make Sangria in the Importers area for the Spanish aperitif
• 200 foosball matches played
• 2.500 darts thrown during the English Garden Games
• 3.000 joined the “Festa delle Nazioni” happy hour

For the very first Scrambler Reunion in the Land of Joy, in a total of 37 hours:

• 50 helmets were hand-painted by IED students
• 85 haircuts
• 10 hours of skateboarding and BMX in the Scrambler half-pipe
• 10 hours spent playing basketball
• 3 Scrambler Sixty2 400 covered 1,000 “laps” in the Scrambler Silodrome
• 8 Scrambler Flat Track Pro for the very first time were made ready for a Flat Track competition involving 8 champions
• 6 influencers took part in the Flat Track Press Race
• 8 hours of live music played at the Scrambler Music Marathon involving 70 Ducati employees as musicians
• 3.000 Scrambler caps sold
• 3.500 table tennis matches and Digital Scrambler table soccer played
• 827.572 people reached via Ducati Scrambler digital channels
• 97.150 people interacted via Ducati Scrambler digital channels
• 2 Flat Track races and one Scrambler Silodrome Show shown live on the Scrambler Facebookchannel for a total of 1h 20min.